AATHEESH SELVAM

A multidisciplinary Graphic & UI/UX designer with 3+ years of experience crafting intuitive digital experiences and compelling visual identities

About

Over the years, I have worked on creating user-centered designs with a strong focus on visual storytelling and accessibility

Passionate designer specializing in user-centered design, brand identity, and visual storytelling. I bridge the gap between aesthetics and functionality to create impactful digital products.

Experienced in developing comprehensive design systems and high-fidelity prototypes that drive user engagement and brand consistency across platforms.

I hold a strong foundation in design principles, typography, and color theory, combined with a deep understanding of user psychology and accessibility standards.

I thrive in collaborative environments and have experience working with cross-functional teams to bring creative visions to life in an international setting.

Experience

Cave Digital

Full-service creative agency

Apr 2025 — Present

Position: Visual Designer
Location: Madurai, India
Industry: Creative Agency
Website: cave.digital

As a Visual Designer, I lead the creative direction for diverse digital projects, crafting compelling visual identities and high-impact marketing assets that resonate with global audiences.

I collaborate closely with cross-functional teams to translate brand strategies into stunning visual narratives, ensuring consistency and excellence across all touchpoints.

Education

Certification

UI/UX & Visual Design

2024

Institute: Halo Design Academy
Category: Professional Certification

Specialized training in advanced prototyping, design systems, and user inquiry methodologies to create high-impact digital products.

Graduation

Bachelor's Degree

2021 — 2024

Institute: American College
Major: B. Com

Developed a strong foundation in business principles and visual strategy, building the analytical skills necessary for professional product design.

Schooling

Higher Secondary School

2019 — 2021

Institute: Velammal Matriculation Higher Secondary School, Sivagangai
Location: Sivagangai, India

Primary and secondary education focused on creative arts and foundational design principles.

Projects

Visual Design, Calligraphy | 2024

Ambigrams

Ambigrams are fascinating visual puzzles that transform ordinary words and phrases into extraordinary works of art. These calligraphic designs play with symmetry, optical illusions, and the inherent shapes of letters.

This project explores the intersection of typography and geometry to create dual-meaning visual identities.

View on Behance

UI/UX Design, Dashboard | 2024

Locker Management Dashboard

A centralized dashboard that provides a clear overview of locker availability, usage statistics, and recent activity. Designed for quick insights and efficient decision-making.

The layout prioritizes data hierarchy and clean aesthetics for professional industrial management tools.

View Case Study

Mobile UI Design, App | 2024

Locker Management Mobile App

This project focuses on designing a clean and efficient locker management system for mobile. The goal was to simplify the process of tracking locker availability and managing daily operations.

Special attention was given to spacing, hierarchy, and usability to ensure a smooth user experience on the go.

View Project

Web Design, Cultural | 2024

Cultural Preservation Website

A digital platform dedicated to protecting traditions, practices, and heritage to maintain identity and history. It ensures customs, languages, and art are passed down digitally.

A non-ecommerce experience focused on storytelling and fostering respect for cultural diversity.

Explore Project